About us

A consulting team that has run retail.

JW Digital works with retailers in Southeast Asia and China on format, product and omnichannel renovation, from strategy through implementation and operations.

Core Team

Jonathan Wang

Jonathan Wang

Founder & CEO
  • 18 years in senior retail and consulting roles; 12 years as an entrepreneur
  • Group Vice President, JD.com and CEO, 7Fresh
  • President, JD Asia Pacific
  • Chief Operating Officer, China Resources Vanguard
  • Global Partner, Roland Berger
  • Senior Vice President, Wumart Group
  • Head Merchant, PriceSmart China
  • Founder & CEO, UEATER Meal Solution Supermarket
  • Founder & CEO, Land Vision Shopping Mall Management
  • Founder & CEO, Great Dream Animation
  • Retail Industry Leader of the Decade, MallChina (2013); Top 21 Future Enterprise Leader, China Entrepreneur Magazine (2008)
Jean Wang

Jean Wang

Co-Founder & President
  • 25 years in retail
  • Senior Director, JD 7Fresh
  • Senior Director, Walmart China
  • Implementation Consulting Lead, SM Group Omnichannel Transformation
Hardy Cao

Hardy Cao

Operational Partner
  • 25 years in retail
  • Chief of Group Grocery, GoTo
  • Head of Retail, Grab
  • Chief Operating Officer, Hema (Freshippo)
  • Vice President, Carrefour China and President, South China
  • Vice President, GOME Retail Group
Lin Huang

Lin Huang

Private Label Partner
  • 26 years in retail
  • Head of Format Innovation and Merchandise, JD 7Fresh
  • Head of Marketing, RT-Mart
  • Deputy General Manager, East China, Wumart
Bill Fu

Bill Fu

Logistics Partner
  • 20+ years in logistics and supply chain
  • Chief Executive Officer, Dada Now
  • Group Vice President, JD.com
  • Head of Warehousing, JD Logistics
  • Chief Strategy Officer, JD Logistics
  • Supply Chain Consultant, Accenture
Candy Lee

Candy Lee

Head of Merchandising
  • 20+ years in retail merchandising
  • formerly Senior Director of Merchandise Operations at Walmart and Senior Operations Expert at Alibaba
Kai Sun

Kai Sun

Private Label Module Lead
  • 15+ years in retail strategy and consulting
  • General Manager of Private Label Consulting at JWD
  • formerly Head of Category Management, Strategy at JD 7Fresh and Regional General Manager at Jiuzhou Yuanjing
Tina Zhu

Tina Zhu

Head of Store Digitalization
  • 20+ years in retail operations
  • formerly Training Director and Operations Director at Walmart China
Ethan Zhang

Ethan Zhang

Head of Loyalty & AI
  • 10+ years across retail and technology
  • formerly Product Director at Dmall and R&D Lead at Skyrocket Digital
Leon Xiao

Leon Xiao

Head of Master Data & Loss Prevention
  • 20+ years in retail loss prevention and risk control
  • formerly Director of Total Loss and Risk Control at Walmart China
Yin Li

Yin Li

Head of Supply Chain & Logistics
  • Focused on supply chain and logistics
  • formerly Senior Product Manager at JD International and consultant on Amazon China seller support
Anni Ni

Anni Ni

Head of E-commerce & Operations
  • 15 years in retail operations
  • formerly Market Operations Director at Hema and Sales Operations Director at Yihaodian
Hank Cai

Hank Cai

Head of Delivery & Integration
  • 20+ years in project management, especially in retail digitalization
  • formerly Senior Project management Expert at Alibaba Cloud
Mission

Help retailers develop their formats, differentiate their ranges and put omnichannel strategy into practice.

Vision

To become the most trusted solution provider of pan-retail industry in Southeast Asia.

Offices

Five offices across Asia

From China's technology ecosystem to Southeast Asia's store floors, the team sits where the work actually happens.

  • Shanghai
  • Shenzhen
  • Manila
  • Bangkok
  • Singapore

Work with us.

Contact us to learn more about our services or discuss working together.

Get in touch